CHARLESTOWN, NEVIS–(Monday ,November 7th 2011) Premier of Nevis, Hon. Joseph Parry, met with LIAT’s Chief Executive Officer (CEO), Mr. Brian Challenger, and other senior LIAT officials at their Corporate Headquarters in Antigua on Friday, according to a news release on LIAT’s website News Updates segment.

The release said the meeting was designed to discuss joint efforts for promoting Nevis for the upcoming 2011-2012 winter tourist season.

Premier Parry, who is also Minister of Tourism, was on a three-day visit to Antigua, where he also met with Antigua and Barbuda’s Prime Minister Mr. Baldwin Spencer.

As part of the NIA’s tourism development thrust, the Premier, Mr. Challenger and other top LIAT officials negotiated a schedule of services between Nevis and Antigua with a view to connecting the United Kingdom traveler, utilizing the V C Bird International Airport in Antigua as a hub.

“It is important that Nevis joins with a major player in Caribbean travel (LIAT), in order to promote the island destination”, Premier Parry said.

“Since LIAT has a relationship with Virgin Atlantic Airlines, travelers flying in and out of Nevis,  will be able to have an agent dedicated to Nevis in Antigua to assist them with their connections”, the Premier added.

According to the LIAT press release, other actions agreed upon include joint marketing and promotional efforts by Nevis and LIAT, at the World Travel Market (WTM) tourism exhibition which opened in London on Monday, November7th, and runs through November 10th.

Staged annually in London, World Travel Market (WTM) is a vibrant must attend four-day business to business event, presenting a diverse range of destinations and industry sectors to UK and international travel professionals. It is the leading global event for the travel industry.

Nevis is being represented by Nevis Tourism Authority-Marketing officer, Miss Julie Claxton , CEO of the Nevis Tourism Authority Mr. John Hanley and headed by Advisor for Tourism Mr. Alistair Yearwood.

The Premier said his administration is sparing no effort in promoting the destination ahead of the upcoming tourism season. He also said the NIA and the senior LIAT officials agreed to meet periodically, to secure mutual benefits for both parties.