Nevis’ international recognition to be used in Tourism Authority’s marketing efforts
NIA CHARLESTOWN NEVIS (November 01, 2012) — Nevis’ most recent accolades in a leading international tourism magazine will be used in the promotion of the island as a destination. Chief Executive Officer of the Nevis Tourism Authority Mr. John Hanley made that disclosure at a press briefing on October 26, 2012 at the Authority’s Conference room.
He was at the time discussing the advancements the Authority had made in marketing the destination ahead of the 2012 Tourism Season.
“Nevis has been voted the number one destination in the Caribbean by the Readers Choice Award and that is something that we are very proud of. We would like to highly commend all of the workers in the Tourism Industry in Nevis, all of the hotel workers, restaurants and the taxi drivers.
“It is their effort in combination that has made the destination at such a level that the visitors and the tourism professionals who have come to Nevis have been able to regard Nevis so highly, that they have ranked it as number one in the Caribbean. This is something that we will use in our marketing thrusts and this is something that we will build on. We will do our best at the Nevis Tourism Authority to make sure that Nevis remains the number one destination in the Caribbean,” he assured.
The island was placed second after Bermuda in the Conde Nast Traveler Magazine’s 2012 Readers’ Choice Awards Top 10 Islands in the Caribbean and the Atlantic category.
Nisbet Plantation Beach Club also placed first in the Top 30 Resorts in the Caribbean category while the Four Seasons Resort, Nevis placed 8th.
Mr. Hanley also announced that the NTA had secured the services of a new public relations firm – PMGroup.
“Principle of the group is Noel Mignott. He is very experienced and he is quite enthusiastic. We have seen his plan, we have gone through about 10 candidates and he came out way ahead as a very capable candidate. His job would be to put Nevis on the radar, to make people aware that Nevis exists as a destination.
“Of course in order for people to come here, they must first hear about the destination. Noel, we know we feel from his interviews with us, he is quite capable and up to the task doing the job of putting Nevis on the market and putting Nevis on the map. So we look forward to great things in terms of marketing because we will have a voice in the marketplace and it will be much easier for people to know about Nevis.” he said.